Question 1
(a)
Explain Internetwork Security.
3 Marks
(b)
Describe Web Analytics Fundamentals in brief.
4 Marks
(c)
Classify the different categories of web attacks.
7 Marks
Gujarat Technological UniversitySummer 2026 Examination
GTU 3171616 Internetwork Security and Web Analytics Summer 2026 Paper Solution & PDF
B.E. · IT Engineering · Semester 7 · Subject Code: 3171616
Total Marks70 MarksExternal theory exam
Passing Marks23 Marks33% minimum cutoff
Exam Duration2.5 Hours2:30 PM – 5:00 PM
Paper Structure5 QuestionsWith internal OR choices
Question 2
(a)
Differentiate Internal search and External search.
3 Marks
(b)
Explain the three layers of ‘SO WHAT TEST’.
4 Marks
(c)
Explain the metrics for web analytics.
7 Marks
OR OPTION
(c)
Explain Data Capturing tools with example in detail.
7 Marks
Question 3
(a)
Explain Web Menace in brief.
3 Marks
(b)
What is Host-based security system? Explain in detail.
4 Marks
(c)
Explain OSI reference model in detail.
7 Marks
OR OPTION
(a)
Discuss web content quality.
3 Marks
(b)
Discuss various media and channels of marketing.
4 Marks
(c)
What is SEO? Explain its working in detail.
7 Marks
Question 4
(a)
What is Multichannel marketing?
3 Marks
(b)
What is trust and security in E-commerce website?
4 Marks
(c)
Explain the steps to track success of email marketing.
7 Marks
OR OPTION
(a)
Explain key performance indicator.
3 Marks
(b)
List and explain E-Commerce Models.
4 Marks
(c)
Explain Black-Hat SEO Technique.
7 Marks
Question 5
(a)
Which tools are used for email marketing?
3 Marks
(b)
Differentiate SEO and PPC.
4 Marks
(c)
Explain On-page SEO and Off-page SEO.
7 Marks
OR OPTION
(a)
List the tools to use email marketing.
3 Marks
(b)
What is A/B Testing?
4 Marks
(c)
Discuss the process of website testing.
7 Marks
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About this Examination Paper & Attribution
Official Gujarat Technological University (GTU) examination paper and step-by-step solutions for Internetwork Security and Web Analytics (Summer 2026, B.E. · IT Engineering, Sem 7). Features complete 70-mark regular & remedial examination pattern, official marking distribution across all 5 questions, and direct 1-click official PDF download.
Transcribed for student exam preparation from Gujarat Technological University official examination archives. Questions, syllabus guidelines, and curriculum marking schemes remain the intellectual property of Gujarat Technological University.