Gujarat Technological UniversitySummer 2026 examination

GTU 3171616 Internetwork Security and Web Analytics Summer 2026 Question Paper & PDF

B.E. · IT Engineering · Semester 7 · Subject code 3171616
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Total
70 marks
To pass
23 marks (33%)
Duration
2.5 Hours 2:30 PM – 5:00 PM
Questions
5 with internal choice
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13 of 25 questions on this paper were also asked in other years. Each is marked below with the years it appeared.See all 12 repeated 3171616 questions, most asked first

Q.1

14 Marks
(a)
3 marks
Explain Internetwork Security.
(b)
4 marks
Describe Web Analytics Fundamentals in brief.
(c)
7 marksAsked in 2 of 2 papers
Classify the different categories of web attacks.

Also asked in Summer 2025 Q2c

Q.2

14 Marks
(a)
3 marksAsked in 2 of 2 papers
Differentiate Internal search and External search.

Also asked in Summer 2025 Q3b

(b)
4 marksAsked in 2 of 2 papers
Explain the three layers of ‘SO WHAT TEST’.

Also asked in Summer 2025 Q3a

(c)
7 marks
Explain the metrics for web analytics.
(c)
7 marks
Explain Data Capturing tools with example in detail.

Q.3

14 Marks
(a)
3 marksAsked in 2 of 2 papers
Explain Web Menace in brief.

Also asked in Summer 2025 Q2a

(b)
4 marks
What is Host-based security system? Explain in detail.
(c)
7 marksAsked in 2 of 2 papers
Explain OSI reference model in detail.

Also asked in Summer 2025 Q4c OR

(a)
3 marks
Discuss web content quality.
(b)
4 marks
Discuss various media and channels of marketing.
(c)
7 marksAsked in 2 of 2 papers
What is SEO? Explain its working in detail.

Also asked in Summer 2025 Q3c

Q.4

14 Marks
(a)
3 marksAsked in 2 of 2 papers
What is Multichannel marketing?

Also asked in Summer 2025 Q4c

(b)
4 marksAsked in 2 of 2 papers
What is trust and security in E-commerce website?

Also asked in Summer 2025 Q3a OR

(c)
7 marks
Explain the steps to track success of email marketing.
(a)
3 marksAsked in 2 of 2 papers
Explain key performance indicator.

Also asked in Summer 2025 Q5a OR

(b)
4 marks
List and explain E-Commerce Models.
(c)
7 marksAsked in 2 of 2 papers
Explain Black-Hat SEO Technique.

Also asked in Summer 2025 Q5c OR

Q.5

14 Marks
(a)
3 marksAsked in 2 of 2 papers
Which tools are used for email marketing?

Also asked in Summer 2025 Q4a

(b)
4 marks
Differentiate SEO and PPC.
(c)
7 marks
Explain On-page SEO and Off-page SEO.
(a)
3 marksAsked in 2 of 2 papers
List the tools to use email marketing.

Also asked in Summer 2025 Q4a

(b)
4 marksAsked in 2 of 2 papers
What is A/B Testing?

Also asked in Summer 2025 Q4b OR

(c)
7 marks
Discuss the process of website testing.

More Internetwork Security and Web Analytics papers

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About this paper

Official Gujarat Technological University (GTU) examination paper for Internetwork Security and Web Analytics (Summer 2026, B.E. · IT Engineering, Sem 7). Features complete 70-mark regular & remedial examination pattern, official marking distribution across all 5 questions, and direct 1-click official PDF download.

Transcribed for student exam preparation from Gujarat Technological University official examination archives. Questions, syllabus guidelines, and curriculum marking schemes remain the intellectual property of Gujarat Technological University.

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