Gujarat Technological UniversitySummer 2025 examination

GTU 3171616 Internetwork Security and Web Analytics Summer 2025 Question Paper & PDF

B.E. · IT Engineering · Semester 7 · Subject code 3171616
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Total
70 marks
To pass
23 marks (33%)
Duration
2.5 Hours 2:30 PM – 5:00 PM
Questions
5 with internal choice
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12 of 25 questions on this paper were also asked in other years. Each is marked below with the years it appeared.See all 12 repeated 3171616 questions, most asked first

Q.1

14 Marks
(a)
3 marks

How do you pick right security policy in various situation and why?

(b)
4 marks
Briefly explain Address Resolution Protocol (ARP).
(c)
7 marks
Explain the importance of web analytics

Q.2

14 Marks
(a)
3 marksAsked in 2 of 2 papers
What is web Menace? Explain

Also asked in Summer 2026 Q3a

(b)
4 marks
Explain the analytics metrics life cycle.
(c)
7 marksAsked in 2 of 2 papers
Explain different classes of attacks

Also asked in Summer 2026 Q1c

(c)
7 marks
Explain site search analysis.

Q.3

14 Marks
(a)
3 marksAsked in 2 of 2 papers
Explain the three layers of ‘SO WHAT TEST’ in short.

Also asked in Summer 2026 Q2b

(b)
4 marksAsked in 2 of 2 papers

What is the difference between internal search and external search in website?

Also asked in Summer 2026 Q2a

(c)
7 marksAsked in 2 of 2 papers
Explain SEO and its working

Also asked in Summer 2026 Q3c OR

(a)
3 marksAsked in 2 of 2 papers
What is trust and security in E-commerce website?

Also asked in Summer 2026 Q4b

(b)
4 marks
Briefly describe the effectiveness of Pay-per-Click model.
(c)
7 marks
Explain the technique to focus on search traffic.

Q.4

14 Marks
(a)
3 marksAsked in 2 of 2 papers
List the tools to use email marketing.

Also asked in Summer 2026 Q5a, Summer 2026 Q5a OR

(b)
4 marks
Explain FCP.LCP, CLS, FID in detail
(c)
7 marksAsked in 2 of 2 papers
Explain Multichannel marketing?

Also asked in Summer 2026 Q4a

(a)
3 marks
What are the responsibilities of webmaster?
(b)
4 marksAsked in 2 of 2 papers
Explain A/B Testing.

Also asked in Summer 2026 Q5b OR

(c)
7 marksAsked in 2 of 2 papers
Explain OSI Model with all layers in detail.

Also asked in Summer 2026 Q3c

Q.5

14 Marks
(a)
3 marks
What are streaming analytics
(b)
4 marks
What is email marketing? Explain its fundamentals
(c)
7 marks
Explain SEO-KPI.
(a)
3 marksAsked in 2 of 2 papers
Explain key performance indicator.

Also asked in Summer 2026 Q4a OR

(b)
4 marks
Write down the steps to create web analytics report.
(c)
7 marksAsked in 2 of 2 papers
Explain Black-Hat SEO Technique

Also asked in Summer 2026 Q4c OR

More Internetwork Security and Web Analytics papers

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About this paper

Official Gujarat Technological University (GTU) examination paper for Internetwork Security and Web Analytics (Summer 2025, B.E. · IT Engineering, Sem 7). Features complete 70-mark regular & remedial examination pattern, official marking distribution across all 5 questions, and direct 1-click official PDF download.

Transcribed for student exam preparation from Gujarat Technological University official examination archives. Questions, syllabus guidelines, and curriculum marking schemes remain the intellectual property of Gujarat Technological University.

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