Question 1
(a)
How do you pick right security policy in various situation and why?
3 Marks
(b)
Briefly explain Address Resolution Protocol (ARP).
4 Marks
(c)
Explain the importance of web analytics
7 Marks
Gujarat Technological UniversitySummer 2025 Examination
GTU 3171616 Internetwork Security and Web Analytics Summer 2025 Paper Solution & PDF
B.E. · IT Engineering · Semester 7 · Subject Code: 3171616
Total Marks70 MarksExternal theory exam
Passing Marks23 Marks33% minimum cutoff
Exam Duration2.5 Hours2:30 PM – 5:00 PM
Paper Structure5 QuestionsWith internal OR choices
Question 2
(a)
What is web Menace? Explain
3 Marks
(b)
Explain the analytics metrics life cycle.
4 Marks
(c)
Explain different classes of attacks
7 Marks
OR OPTION
(c)
Explain site search analysis.
7 Marks
Question 3
(a)
Explain the three layers of ‘SO WHAT TEST’ in short.
3 Marks
(b)
What is the difference between internal search and external search in website?
4 Marks
(c)
Explain SEO and its working
7 Marks
OR OPTION
(a)
What is trust and security in E-commerce website?
3 Marks
(b)
Briefly describe the effectiveness of Pay-per-Click model.
4 Marks
(c)
Explain the technique to focus on search traffic.
7 Marks
Question 4
(a)
List the tools to use email marketing.
3 Marks
(b)
Explain FCP.LCP, CLS, FID in detail
4 Marks
(c)
Explain Multichannel marketing?
7 Marks
OR OPTION
(a)
What are the responsibilities of webmaster?
3 Marks
(b)
Explain A/B Testing.
4 Marks
(c)
Explain OSI Model with all layers in detail.
7 Marks
Question 5
(a)
What are streaming analytics
3 Marks
(b)
What is email marketing? Explain its fundamentals
4 Marks
(c)
Explain SEO-KPI.
7 Marks
OR OPTION
(a)
Explain key performance indicator.
3 Marks
(b)
Write down the steps to create web analytics report.
4 Marks
(c)
Explain Black-Hat SEO Technique
7 Marks
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About this Examination Paper & Attribution
Official Gujarat Technological University (GTU) examination paper and step-by-step solutions for Internetwork Security and Web Analytics (Summer 2025, B.E. · IT Engineering, Sem 7). Features complete 70-mark regular & remedial examination pattern, official marking distribution across all 5 questions, and direct 1-click official PDF download.
Transcribed for student exam preparation from Gujarat Technological University official examination archives. Questions, syllabus guidelines, and curriculum marking schemes remain the intellectual property of Gujarat Technological University.